Image of children smiling.

Let's do something silly for a great cause.

Northwestern Mutual is committed to accelerating the search for better treatments and cures for childhood cancer. Alex's Lemonade Stand Foundation, with Northwestern Mutual as its cornerstone partner, has raised more than $250 million and funded more than 1,000 cutting edge research projects at nearly 150 institutions around the globe.


What's the #LemonTopChallenge?

For every post of someone balancing a lemon on their head, we'll donate $10 (up to $500k total) to Alex's Lemonade Stand Foundation—our partner dedicated to fighting childhood cancer.

Ready to start? Here's how you can be a part of it:

Take a photo or video of you (or someone else) balancing a lemon on your head.

Be brave—share it on social media with the tags #LemonTopChallenge @alexslemonade & @northwesternmutual

Challenge friends, family, coworkers, and complete strangers to do the same.